Do you have an active social media presence but unsure of how to turn fans, followers and connections into customers? This interactive one-day workshop gives you the tools and the know-how and the processes to drive your social media audience into your sales-funnel and encourage them to make a purchase.    

We will show you how to identify the best leads and develop the content you need to build profitable relationships. We will also demonstrate how to use social selling to turn existing customers into repeat business and ultimately your strongest advocates.  

Who should attend?

This course is designed for marketers and business owners, primarily working in B2B who have built a strong online presence but unsure of how to turn social media audiences into sales prospects. If you’re struggling to see return on investment from your social media campaigns, this is the ideal course for you.  

Learning outcomes

  • Use social selling to accelerate your sales process and grow your business 
  • Develop a social media strategy to ensure your activity is focused and effective 
  • Ensure your social media profiles are completed, optimised and fully branded 
  • Understand motivations and behaviours that shape your customers purchasing decisions  
  • Map each step of your sales funnel; from identifying the right target audience to converting hot prospects 
  • Undertake keyword research to identify keywords that relate to each stage of the B2B decision making journey 
  • How to leverage LinkedIn Sales Navigator and other leading B2B prospecting tools to build your sales pipeline, including Nimble CRM and Hootsuite
  • Identify content that will resonate with your audience and get them to buy 
  • How to transition from online engagement to offline conversations 
  • Use social media to develop your thought leadership profile  
  • KPIs to monitor the effectiveness of your social selling campaigns 

Course Dates

Start Date Duration Location
12 Sep 2022 1d Virtual
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07 Nov 2022 1d Virtual
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Course Director

Danny Bermant

Danny is an expert Marketing Strategist, with a background in B2B lead generation, and a proven track record in developing social media campaigns that consistently generate return on investment. With a strong agency background, he focuses on helping businesses build sales funnels, ensuring their social media, website, email, and other channels are all working in concert to deliver a reliable stream of enquiries and sales. In addition to an impressive client portfolio, he is a highly regarded international speaker, writer and trainer in the field. He has published widely around social media strategy, including The Smarter LinkedIn Marketing Guide, The Influencer Outreach Guide - How to convert brand influencers into brand advocates, and The Video Marketing Guide

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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