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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course is designed to provide marketers with a solid grounding in B2B digital marketing covering the key digital channels, tools and techniques to get you started. You will learn how to create a B2B digital marketing plan as well as measuring and evaluating your digital marketing activity. We will also be providing tips and guidance on managing ever decreasing budgets, showing you how to create digital marketing campaigns at low cost. The course is delivered virtually over 6 weekly 90-minute evening sessions:
Session 1: B2B Digital Marketing Communications Mix
Session 2: Digital Marketing (Email, Website & Mobile Marketing)
Session 3: B2B Search Engine Marketing (PPC and Organic Search)
Session 4: B2B Content Marketing
Session 5: B2B Social Media Marketing
Session 6: B2B Digital Marketing Planning and Measurement
Designed for marketers, who want to get a better understanding of B2B digital marketing campaign development, delivery and measurement. This course is suitable for those who are new to B2B digital marketing. No prior knowledge of this topic is required.
B2B Digital Marketing Communications Mix
Digital Marketing (Email, Website & Mobile Marketing)
B2B Search Engine Marketing (PPC and Organic Search)
B2B Content Marketing
B2B Social Media Marketing
B2B Digital Marketing Planning and Measurement
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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