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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Great marketing communications are driven by collaborative agency partnerships. This course provides guidelines and practical tips on how agency management and briefing can lead to effective and efficient working relationships.
Topics covered include:
• Role of agencies in delivering marketing and corporate goals
• Agency search, selection, appointment and remuneration
• Understanding agency dynamics and agency structure
• How to effectively write and deliver creative briefs
• How to evaluate and respond to creative concepts, pitches/proposals
• How to build a collaborative long-term agency and client relationship
This course is designed for Senior Marketing Professionals responsible for agency partnerships. Whether you are about to embark on appointing a new agency or looking to get the best out of an existing agency, this course will provide you with the tools and techniques to achieve your objectives.
• How to understand agency partners
• How to write an effective agency brief
• How to get the maximum out of the creative process
• How to build long term mutually beneficial agency relationships
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