Pricing
| Non-Residential: | £625.00 |
|---|---|
| Member Non-Residential: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Overview
This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. During the course, you’ll get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.
Who should attend?
For people who have previously attended our Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house.
Learning outcomes
- How to judge the quality of a creative brief and get the information you need for your work.
- Approaches to brainstorming marcoms and advertising concepts.
- The relationship between art direction and copy.
- Sustaining a message across multiple executions and media.
- How to work more adventurously with tone of voice.
Course Dates
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| No Course Dates Available | ||||
Course Director
Phil Woodford
Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.