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Courses

Showing 27 courses for "strategy and leadership"

Introductory

Intermediate

Advanced

Managing Projects and People

Gain the skills and confidence to manage people and projects to expectations.

Managing Digital Marketing

Create a road map to develop your digital marketing strategy and capability.

Effective Marketing Through Events

A strategic approach to planning and executing all aspects of events.

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques

Compelling Channel Management

Build exciting channel strategies for your business and identify, develop and motivate the right partners.

B2B Marketing Strategy

Develop a B2B marketing strategy to better acquire, engage and retain customers

Content Strategy

Create a Content Marketing Strategy that aligns with business goals and drives customer engagement

Marketing Strategy in Practice

How to build an inspirational strategic and tactical marketing plan.

Driving Customer Insight from Research

Understand the real drivers behind customers behaviour.

Implementing Strategy

How to effectively implement an organisation's strategy to deliver successful outcomes.

Advanced Must Know Law for Marketers

Protecting brands and reputation in complex legal and regulatory world.

Measuring Marketing Performance

Develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities

Developing Compelling Customer Value Propositions

Build significant demand for your products and services by creating 'compelling value propositions'.

Behavioural Economics

Increase marketing effectiveness by changing behaviour.

International Marketing for SMEs

From this course you will learn how to assess international markets, screen them, select them, and managing them as a portfolio.

Cultural Awareness

Understand the psychology behind different cultures to improve your levels of communication.

Leadership Skills in Marketing Capability and Competencies

Assess the marketing capabilities and competencies within your organisation.

The Business Model Canvas

Integrate the Business Model Canvas into your marketing strategy.

Strategic Leadership for Marketers

Understand the nature of effective strategic leadership and the relevance of a marketing perspective

Masterclass

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