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Winners

We are pleased to announce the winners for the 2020 CIM Marketing Excellence Awards.


To view the winners, select the category below.

MARKETERS OF THE FUTURE

WINNER

Cooper & Dickson – University of Strathclyde

Second place

Met à la Mode – Cardiff Metropolitan University

Third place

Paradigm – Bournemouth University

 

Category sponsor

BEST EDUCATION CAMPAIGN - NEW

This award recognises campaigns that have increased student awareness or numbers, or driven take up of your innovative learning solution. Show how you’ve made your educational establishment or product stand out in a highly competitive market.

WINNER

phs Group in partnership with Magic Wand PR: Best Education Campaign

 

BEST FINANCIAL SERVICES CAMPAIGN - NEW

This award recognises campaigns that have enabled organisations to stand out in the crowded 24/7 financial services industry. Whichever marketing disciplines were employed, show how the campaign differentiated your proposition, helping to gain market share.

WINNER

HSBC UK in partnership with CHS: It's Payback Time with the new HSBC Rewards Card

 

BEST HEALTHCARE/PHARMACEUTICAL CAMPAIGN - NEW

This award recognises the forward-thinking ethos of medical service providers and the campaigns that delivered business success. Whichever marketing disciplines were employed, show how your work engaged customers and delivered an impressive ROI.

WINNER

ellaOne in partnership with Dirt & Glory Media, Havas London and UM Media: My Morning After campaign

BEST NOT-FOR-PROFIT/CHARITY/SOCIAL MARKETING CAMPAIGN - NEW

​This award recognises marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviours. Show how your approach added value to your customers and benefitted your organisation.

WINNER

Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign

 

BEST CUSTOMER EXPERIENCE

This award recognises initiatives that deliver outstanding customer experiences. By demonstrating how your approach drove positive interactions with your audience, show how success was achieved through acquisition, retention or other engagement/satisfaction metrics.

WINNER

Barclays: Mortgages, A smooth operation

BEST USE OF DIGITAL MARKETING

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

WINNER

Bind in partnership with TyresOnTheDrive.com: Using digital marketing to sell more tyres & save the planet

 


Category sponsor

 

BEST USE OF SOCIAL MEDIA

This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.

WINNER

Great State in partnership with The Royal Navy: Marine in 15

 

Category sponsor

BEST ADVERTISING CAMPAIGN

This award recognises national or local campaigns that used striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

WINNER

Simplicity Cremations: Making Funerals Less of an Undertaking

 

BEST CONTENT MARKETING CAMPAIGN

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. Show how your strategy delivered content across relevant platforms to reach your target audience and deliver compelling results.

WINNER

Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign

 

Category sponsor

 

BEST PARTNERSHIP CAMPAIGN

This award recognises the effortless strategic alignment of two partnering organisations to deliver a compelling marketing campaign. Show how your joint approach and shared goals achieved a measurable win-win result.

WINNER

Coventry Building Society: Thank you - train station takeover 2019

BEST USE OF DATA AND INSIGHT - LARGE

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

WINNER

Merkle in partnership with News UK - James – Your Digital Butler

BEST USE OF DATA AND INSIGHT - SME

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

WINNER

Exposure in partnership with Glenfiddich: Experimental Series

BEST USE OF PR

This award recognises excellence in the field of PR and related communications. Entries can be from any aspect of the discipline, from brand building events through to the effective management of an issue or crisis. Demonstrate how you used creative and innovative strategies to achieve desired business outcomes.

WINNER

Conker Communications: Vitality Netball World Cup 2019

BEST BRAND BUILDING CAMPAIGN - LARGE

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

WINNER

ellaOne in partnership with Dirt & Glory Media, Havas London and UM Media: My Morning After campaign

BEST BRAND BUILDING CAMPAIGN – SME

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

WINNER

Simplicity Cremations: Making Funerals Less of an Undertaking

BEST CORPORATE SOCIAL RESPONSIBILITY

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

WINNER

EY in partnership with Henley Business School: Women in Emerging Technology

BEST INNOVATIVE NEW PRODUCT/SERVICE

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

WINNER

phs Group in partnership with Magic Wand PR: Best Innovative New Product/Service

BEST INTEGRATED CAMPAIGN - LARGE

This award recognises campaigns that delivered excellence across a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all activity, resulting in demonstrable value added from each channel. 

WINNER

Aster Group: GLADDER

 

BEST INTEGRATED CAMPAIGN – SME

This award recognises campaigns that delivered excellence across a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all activity, resulting in demonstrable value added from each channel. 

WINNER

Itineris in partnership with Wellcome Collection and AKA: Smoke & Mirrors integrated campaign

AGENCY OF THE YEAR

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

WINNER

Transmission

MARKETER OF THE YEAR

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role, or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

WINNER

James Rowland, Refinitiv

 

Category sponsor

MARKETING TEAM OF THE YEAR (CLIENT SIDE)

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

WINNER

HelloFresh UK


Category sponsor:

Flashmat

MARKETING CAMPAIGN OF THE YEAR

This award recognises the best individual campaign that delivered a stunning impact on the target audience. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

WINNER

Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign

 

Category sponsor

  • CoBrowse