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Finalists

We are pleased to announce the finalists for the 2023 CIM Global Marketing Excellence Awards.

To view the finalists, select the categories below.

CAMPAIGN OF THE YEAR

This award recognises the best individual campaign that delivered a stunning impact on the target audience. 

Finalists 

  • Expect More with iShares ETFs - BlackRock
  • Boots Menopause: Real Change Comes From Within - Boots in partnership with Gen M
  • Discover Lewisham this Summer - Lewisham Council 
  • Global Sponge Cities Snapshot - Arup
  • The #TwinForHope Campaign - Universities UK International in partnership with Waterfall and Cormack Consulting Group 
  • Period Equality - Breaking down the barriers - PHS Group in partnership with 'Cause 
  • Sustainable Cities Index 2022: Prosperity Beyond Profit - Arcadis in partnership with Man Bites Dog
  • A new brand for the future of Waterman Aspen - Waterman Aspen in partnership with Source Design, The Jools Payne Partnership and J&PR
  • Building a fresh perspective - Civica 
  • Farnborough International Airshow - Farnborough International 
BEST NOT FOR PROFIT/ SOCIAL GOOD / COMMUNITY PROGRAMME

This award recognises marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviours.

Finalists

  • Mast Cell Action - MCAS Moments Campaign
  • The Lesso Lessons Initiative - Ogilvy Africa
  • The #TwinForHope Campaign - Universities UK International in partnership with Waterfall and Cormack Consulting Group
  • Breakdowns "Go Left" Campaign - National Highways in partnership with Adam & Eve DDB, 23 Red, Purple Goat and Joe Media
  • Tackling Vaccine Hesitancy - Westco Communications in partnership with CAN 
BEST BRAND BUILDING / NEW BRAND CAMPAIGN

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. 

Finalists 

  • UST: building for boundless impact - UST in partnership with The Frameworks
  • EY Technology Fast Facts brand campaign - EY
  • More than just a place to live - the Peabody Interior Challenge - Peabody
  • Greater Anglia - Atomic on behalf of Greater Anglia
  • Holkham. History in the making. - Holkham in partnership with The Click
  • Shaping the future of Waterman Aspen - Waterman Aspen in partnership with Source Design, The Jools Payne Partnership, and J&PR 
BEST NEW PRODUCT / SERVICE

This award recognises the innovative development of a new product or service. 

Finalists 

  • Female Led, Online Classic Car Auction and Community New Product Launch - Evoke Classics in partnership with Nerd Digital 
  • Zenus Infinite Account and Debit Card - Zenus Bank
  • Seahaven, the world's largest inflatable lifeboat - Survitec
BEST MULTI-CHANNEL / OMNI-CHANNEL CAMPAIGN

This award recognises the impact of an omni-channel approach linking multiple channels to drive awareness, connect customer experience and build loyalty.

Finalists

  • Building a fresh perspective - Civica 
  • Make it Your Own - Invest Saint Lucia 
BEST PARTNERSHIP CAMPAIGN

This award recognises the effortless strategic alignment of two or more partnering organisations to deliver a compelling marketing campaign. 

Finalists 

  • ITV & Boots slap on the Factor 50 with the perfect Summer partnership - Boots in partnership with ITV Love Island 
  • Mail Metro Media, StoryLab and Wickes - Mail Metro Media in partnership with Dentsu Creative and Wickes 
  • CHS & Hyperoptic - Ready to Reach Hyperspeed? - CHS in partnership with Hyperoptic
  • Sri Lanka Vanithabhimana - Crowning power women - National Development Bank PLC
BEST PR CAMPAIGN

This award recognises excellence in the field of PR.

Finalists 

  • More Than Just a Place to Live - Embracing the Power of Influencer Marketing - Peabody
  • Period Equality - Breaking down the barriers - PHS Group in partnership with 'Cause 
  • Increasing perception of climate science expertise - Met Office
  • The Sustainable Cities Index - Arcadis in partnership with Man Bites Dog
  • The All-Inclusive Photo Project for Celebrity Cruises - Good Relations 
BEST USE OF CONTENT IN A CAMPAIGN Sponsored by Contented

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. 

Finalists 

  • The Power of Investing in Africa's Potential Digital Hub Campaign - The British Council Sub Sahara Africa
  • More than just a place to live - the Peabody Interior Challenge - Peabody
  • Building a fresh perspective - Civica
  • Global Healthcare Engagement for Atos - HUT 3 

Category sponsor

BEST USE OF DATA AND INSIGHT

This award recognises the intelligent and creative use of data to create compelling insights, resulting in an improved product, customer experience or shift in behaviour. 

Finalists 

  • Global Healthcare Engagement for Atos - HUT 3
  • Clearing Campaign 2022 - UWE Bristol
  • Santander Consumer Finance - Gateway3Sixty
BEST INDUSTRY CAMPAIGN

This award recognises the clarity of message and timely execution of campaigns that delivered a strong value proposition to customers, making purchases simpler and/or more desirable. 

Finalists 

  • Wickes Mission and Motivation Engine - Using AI - Team ITG in partnership with Wickes 
  • Revealing the South Pacific's best-kept secret - Lomani Island Resort in partnership with Max Marketing Ltd
  • Making the smart move south: Transforming Thamesmead and Celebrating Southmere - Peabody
  • Global Healthcare Engagement for Atos - HUT 3
  • Greater Anglia Hare Fares - Atomic on behalf of Greater Anglia 
BEST ESG / D&I CAMPAIGN

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. 

Finalists 

  • Stone Group: sustainable IT that protects our planet - Stone Group
  • Art on Climate International Illustration Competition - Allianz Global Investors
  • Sustainability through Collaboration - Edwards 
BEST EMPLOYER BRAND PROGRAMME

This award recognises excellence in building a brand to support the attraction and retention of people.

Finalists

  • Living Well - a colleague as consumer approach to impact health behaviours - Northumbrian Water Group
  • Stena Line - A life less ordinary 
  • Islands Employer Brand 2022 - Islands Insurance 
BEST CUSTOMER EXPERIENCE PROGRAMME / CAMPAIGN

This award recognises initiatives that deliver outstanding customer experiences. 

Finalists 

  • Cloud transformation CX programme - Content+Cloud
  • Bringing two great businesses together - National Grid & WPD - WPA Pinfold (National Grid)
BEST APP

This award celebrates the best app for businesses or consumers. It recognises the product or service proposition, the design including UI and UX, the engagement and impact as well as development and scalability.

Finalists

  • Stone 360: revolutionary, responsible recycling - Stone Group
  • Zenus Bank App - Zenus Bank
IN-HOUSE MARKETING TEAM OF THE YEAR Sponsored by Resource

This award recognises the marketing team that has been instrumental to the success of their organisation. 

Finalists 

  • Boots Brand Team - rebuilding trust inside and out - Boots 
  • A Modern Family - University of Salford 
  • Facing up to economic uncertainty - Markel UK
  • University of East London Marketing Team - University of East London 

Category sponsor

AGENCY OF THE YEAR Sponsored by Encore

This award recognises the agency that has had unrivalled years. 

Finalists 

  • Thoughtful marketing for Earth-conscious companies - The Marketing Pod
  • Let's Talk About Six - Brand & Reputation 
  • Setting Sail for Success: Wake Media's Journey in Transforming the Maritime Marketing Landscape - Wake Media Ltd
  • Making business better in New Zeland - MaxMarketing Ltd
  • Helping clients get noticed and grow in life sciences - Ramarketing PR Ltd.

Category sponsor

MARKETER OF THE YEAR

This award recognises the stellar impact one individual has had on an organisation. 

Finalists 

  • "How not to f**k it up" by Pete Markey - Pete Markey, Boots 
  • University of Salford Marketer of the Year - Ella Swain
  • Linh Nguyen - Marketer of the Year - Liberty Global Transaction Solutions 
MARKETING PIONEER AWARD

This award recognises an individual who has made a significant and meaningful difference to the Marketing Profession. Their actions have either changed attitudes and behaviours or have provided a platform for others to be a force for good.

Finalists 

  • Providing a Platform for the Marketing Community - Asif Choudry, Resource | Sustainable Creativity
  • Education Education Education - Brand & Reputation 
MARKETERS OF THE FUTURE

This award celebrates the winners of our University Competition The Pitch. This year's winners have clearly demonstrated their expertise in creating a complete programme to drive new customers to the social platform.

Winners 

The Pitch 2023 Winners - 007 Girls - Océane Bax De Keating, Anita Marcu and Scarlett Cassidy (Henley Business School)