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2020 Winners

CIM takes tremendous pride in announcing Cooper & Dickson as the winners of The Pitch 2020. Congratulations to all 10 teams who made it to the final, your hard work and dedication shone through.

  • 1st Place - Cooper & Dickson (University of Strathclyde)

    • Thomas Cooper
    • Adam Dickson
  • 2nd Place - Met à la Mode (Cardiff Metropolitan University)

    • Ellie Bundy
    • Kc Drummond
    • Katie Lloyd
  • 3rd Place - Paradigm (Bournemouth University)

    • Inaiyah Javed
    • Katrina Sparrow
    • Sophie Williams

A few words from Claire Farrant, Marketing Director at Lidl, The Pitch 2020 sponsor

"The competition this year was fierce and there was a high level of research, understanding of the brief and the Lidl business from all 10 finalists which was so good to see .The finalists Paradigm, Met a la mode and Cooper and Dickson all showed a well thought out strategy and a strong customer proposition. All three teams demonstrated clearly what the role of Lidl will be over the next three years and how our customers could get involved in our commitment to reduce plastic use by 2022. Cooper and Dickson however showed a true retail roll-out marketing plan, allowing trial, review and roll-out which is a typical framework that a retailer would adopt when launching a campaign like this. This showed real insight into our business and ways of working. Congratulations to all teams and to Cooper and Dickson for being The Pitch 2020 winners"

What is The Pitch?

The Pitch is a nationwide competition designed to recognise and reward the marketing talent of the future.

Each year we task undergraduate marketing and business students in their second or third year of university, with a real-life marketing challenge. This year’s Challenge was set by one of Europe’s leading food retailers, Lidl, providing students the opportunity in teams of two or three to apply their learning from their degrees. The top ten teams had the opportunity to pitch their ideas and demonstrate their ability in front of true business professionals on 28 February 2020

Information regarding The Pitch 2021 will be available soon, so make sure to keep to an eye out for updates on this page.

 

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The Challenge

"By 2022, Lidl’s own brand plastic packaging will be reduced by 20%. How can we keep our customers informed of our commitment and progress in the lead up to 2022, whilst helping customers to reduce their plastic use?"

Sponsor: Lidl

Judges

 

The Prizes

This year we have a selection of career accelerating prizes available. At the Marketing Excellence Awards 2020 our top three finalist teams will find out who will be walking away with the following prizes:

  • 1st place

    • £1,500 for the team
    • Winner of the ‘Marketers of the Future’ award at CIM’s Marketing Excellence Awards 2020
    • A VIP ticket to CIM's Marketing Excellence Awards 2020 for each team member (up to three) and one ticket for the tutor or university 
    • One year complimentary CIM membership for each team member
  • 2nd place

    • A VIP ticket to CIM's Marketing Excellence Awards 2020 for each team member (up to three) and one ticket for the tutor or university
    • One-year complimentary CIM membership for each team member
  • 3rd place

    • A VIP ticket to CIM's Marketing Excellence Awards 2020 for each team member (up to three) and one ticket for the tutor or university
  • All finalists

    • Specially-produced finalist certificates

Testimonials

The best people to tell you about The Pitch are our previous judges, sponsors and student teams. Each year we are delighted to partner with leading global brands and industry leaders, to host a unique marketing competition showcasing the talent of aspiring marketers nationwide. Here you’ll be able to gain an insight into The Pitch and discover the real life experiences of those involved.

Contact us

For more information, please contact: thepitch@cim.co.uk

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