• CoBrowse
  • Book now to kickstart your learning in 2024.
    Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
    Virtual

    Overview

    This workshop introduces the core principles that underly effective B2B marketing practice. B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing capabilities and knowledge that combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.

    Who should attend?

    Individuals who have direct responsibility for or involvement in the marketing of products and services to businesses. It will appeal to those new to B2B Marketing and those within other functions to understand the key principles that underlie B2B marketing best practice.

    Learning outcomes

    • Application of the concepts and principles of B2B marketing
    • Segmentation of your customers and positioning your organisation
    • Understanding your markets and customers
    • Managing customer relationship management
    • Building a B2B value proposition
    • Understanding product, service and channel management
    • Developing an integrated B2B marketing mix
    • Identifying current developments in B2B marketing
    • Understanding the relationship between marketing and sales

    Course Dates

    Start Date Duration Location
    No Course Dates Available

    Course Director

    Richard Mayer

    Richard has been actively involved in marketing training and education for over 20 years working for a range of clients across multiple sectors both in the UK and internationally including HSBC, Heinz, Microsoft, Jaguar Land Rover, Ford and Sony. Richard is passionate on the central role and contribution that marketing can play in delivering business performance. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a specific focus on marketing strategy, marketing planning and execution, brand management and marketing communication.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

    X

    Are these courses for you?

    If so please continue to add any extra courses to your cart or check out.

    Want to purchase courses for multiple people or have any other training requirements?
    Call us on 01628 427360
    Email us at training@cim.co.uk
    or click on the 'Need Help' icon that has appeared to the right.