2018 Finalists

Please read our PR guide to help you with your own communications of the Marketing Excellence Awards 2018

PR guide

Best Advertising Campaign

This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

Finalists

  • AV Browne on behalf of Hughes Insurance Services Limited: Hi 2017 Campaign
  • Carpetright: Home Transformations with Lucy Alexander
  • Dŵr Cymru Welsh Water: For Wales. Not for Profit.
  • Mother in partnership with MoneySuperMarket: MoneySuperMarket feels epic
  • Joint & TSB: The Plus Account - The Power of Product and Purpose

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Brand Building Campaign - Large

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

Finalists

  • Allianz: Dare to Believe
  • Bacs ‘Current Account Switch Service’ in partnership with Engine: Switch Guarantee Guy
  • BT in partnership with Press Association: Secrets of the BT Tower
  • Deloitte in partnership with Bartle Bogle Hegarty: Deloitte Do
  • Dŵr Cymru Welsh Water: For Wales, Not for Profit
  • Torpedo on behalf of SD Worx: You Can't Take the Human out of Human Resources

Category Sponsor

 

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Brand Building Campaign - SME

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

Finalists

  • Centurion Safety Products: Centurion Rebrand
  • Imperial College Business School: What The Future campaign
  • Solidor in partnership with MRA Marketing: Solidor
  • The Beach in partnership with Accuro: Taking Salamanca Trust & Fiduciary through their MBO to Accuro
  • The CQI Company: CQI brand campaign to help re-position the profession

Category Sponsor

 

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Content Marketing Campaign

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. Show how your strategy delivered content across relevant platforms to reach your target audience and deliver compelling results.

Finalists

  • AECOM: High-speed rail campaign
  • Arcadis: Talent Scale
  • Marks & Spencer: 2016 Christmas trigger email campaign
  • MediaVision: Instant Offices - Outstanding Growth in the Office Space Sector
  • Northern Ballet: The Boy in the Striped Pyjamas ballet
  • Pineapple Contracts: Dementia-friendly design
  • RBC Investor & Treasury Services: RBC Investor & Treasury Services
  • SA Law LLP: 'The Reluctant Divorcee' Campaign

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Corporate Social Responsibility

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

Finalists

  • Brabantia: Leaving the world a better place for generations to come
  • Drinkaware: Have a little less campaign
  • Legal & General: Not A Red Card
  • NatWest: MoneySense
  • Scape Group in partnership with Instinctif Partners: The UK Schools Places Challenge
  • Vision Express: Vision Express gears up to tackle glaucoma

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Customer Experience Strategy

This award recognises the outstanding application of a cohesive customer experience strategy. By demonstrating how your brand values are aligned to the customer experience, show how a consistency across all touch points has exceeded customer expectations.

Finalists

  • JJ in partnership with Royal Bank of Scotland: JJ/RBS Brexit breakfast event series
  • Momentum ABM in partnership with IQVIA: The Power of One
  • Yoyo in partnership with Caffè Nero: Caffè Nero’s mobile payments and loyalty platform

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Integrated Campaign - Large

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • Gemalto: The GDPR Battle Bus Campaign
  • KPMG: Changing Futures
  • Legal & General: Protect Campaign
  • Northumbrian Water: Clean, clear and great tasting
  • Plusnet Plc: Plusnet does Yorkshire Day
  • PwC: Women in tech - time to close the gender gap
  • Teesside University: Be Teesside
  • Thameslink Programme: Thameslink Programme Plan B

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Integrated Campaign - SME

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • British Lung Foundation: Listen to your lungs
  • Inspire Wellbeing: Tackling the stigma of mental health
  • Linwoods: "Sprinkle Awesome"
  • MAXX Design in partnership with Soha Housing: Real People True Stories
  • Sagittarius on behalf of KMSCP: 'Streetlights Mean 30’
  • Smarts Communicate: Harp 'Pure Here'

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best Partnership Marketing Campaign

This award recognises the effortless strategic alignment of two partnering organisations to deliver a compelling customer marketing campaign. Show how your joint approach and shared goals achieved a measurable win-win result.

Finalists

  • Brand & Deliver on behalf of Wood Green: Medic Animal, Wood Green & Street Cat Named Bob
  • Carat Manchester in partnership with Halfords and Mail Advertising: Making Staycations the Summer's most inspiring story
  • Lime Communications Ltd in partnership with Vosene Kids: 20th Century Fox and DreamWorks Animation's Trolls & Vosene Kids
  • M Partners Ltd: Real Cost of Ownership
  • ODEON Cinemas Group in partnership with Disney Junior: Disney Junior Party
  • Sarah Vining Marketing Consultancy in partnership with National Theatre Wales and Wales Millennium Centre: Roald Dahl's City of the Unexpected
  • Yoyo in partnership with Caffè Nero: Caffè Nero’s mobile payments and loyalty platform

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best use of Data and Insight - Large

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Almac Group: Market Insights
  • Arcadis: Talent Scale
  • Baxi in partnership with Adroit Data and Insight: Nurture programme for installers
  • Future Thinking in partnership with Sky Media: Human Made Stories
  • IBM: IBM gets Brexit 'Insights-Out'
  • M&S in partnership with Planning-inc: Helping customers ‘Spend it Well’ through relevancy at scale
  • MVF: Power of Three in Driving User Conversion
  • NWG: Support PLUS
  • Pulse in partnership with Couchbase: Project Focus
  • Saddington Baynes in partnership with DigitasLBi: Honda's Real View Test Drive

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best use of Data and Insight - SME

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Bayer in partnership with Accretio: Canespro Fungal Nail Treatment Set over-the-counter to prescription switch
  • Builders Merchant Building Index (BMBI) in partnership with GfK, BMF and MRA Marketing: The only reliable source of RMI data
  • Hitch Marketing: Right Care, First Time: Reducing unnecessary admissions to Accident & Emergency Departments
  • Stream Agency on behalf of The Bathroom Showroom: Showroom Rewards: Using Data to Cement Loyalty
  • Thomson Reuters Foundation: Social Media Power

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best use of Digital Marketing

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

Finalists

  • AV Browne on behalf of Hughes Insurance Services Limited: 2017 Digital Campaign
  • Brisant Secure in partnership with MRA Marketing: Ultion Key Campaign
  • Itineris on behalf of Milton Keynes College: Power Your Passion - summer student recruitment campaign for Milton Keynes College
  • KPMG: Changing Futures
  • MediaVision in partnership with Hobbs - Outstanding Growth Through Integration
  • Revolution Viewing in partnership with University of Bradford: University of Bradford's Virtual Experience
  • Thinkbda: Maximising lead conversion with enhanced usability
  • ThoughtShift in partnership with Marine Super Store: Marine Super Store Rides the ROI Wave

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best use of PR

This award recognises excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. Demonstrate how you used creative and innovative strategies to achieve desired business outcomes.

Finalists

  • Big Wave PR in partnership with Remembrance Travel: We Want You! Remembrance Travel Calls for D Day Veterans
  • Facebook in partnership with The National Gallery and The Vincent Van Gogh Museum: Sunflowers 360
  • intu in partnership with The Academy: intu unveils the world's smallest ice cream van
  • Smarts Communicate: Harp 'Pure Here'
  • University of Salford in partnership with Petal & Co: Purple Reign
  • Vision Express: Vision Express gears up to tackle glaucoma

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Best use of Social Media

This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.

Finalists

  • De Montfort University: Building the student community
  • Facebook in partnership with The National Gallery and The Vincent Van Gogh Museum: Sunflowers 360
  • Hatch Communications in partnership with Boost Drinks: Release the Boost
  • immediate future Ltd: Turning £202K into more than £2.3 million
  • JBH - The Content Agency in partnership with Reed in Partnership: Three Men on a Wall Help Young Londoners into Work
  • Smarts Communicate: Harp 'Pure Here'
  • Solidor in partnership with MRA Marketing: #SolidorStyleWall
  • TLC Marketing UK on behalf of Filippo Berio: Shake to win

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Innovation – New Product/Service - Large

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

Finalists

  • Certas Energy: GTL Fuel
  • Cherry London in partnership with HSBC: Jade by HSBC Premier
  • Plusnet Plc: Plusnet Mobile Launch
  • PwC: Disrupting Utilities
  • Wienerberger in partnership with ilk: Special Shaped Bricks

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Innovation - New Product/Service - SME

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

Finalists

  • Brisant Secure in partnership with MRA Marketing: Ultion key campaign
  • Builders Merchant Building Index (BMBI) in partnership GfK, BMF and MRA Marketing: Providing data to the industry
  • FANBANTR LIMITED: 'Football never sleeps in a digital world'
  • Fyne Associates: OXlite Magazine
  • Gooee: Smart, innovative technology transforming the lighting industry
  • SMG: PlanVault

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Innovation – Not-for-profit/Public Sector

This award recognises pioneering change in the pursuit of growth within the NFP or Public sector. Innovation isn’t reliant on a big budget so demonstrate how your approach added value to your customers and benefitted your organisation.

Finalists

  • Bradford College: The ‘Journey’ Campaign
  • Drinkaware: Have a little less campaign
  • Dŵr Cymru Welsh Water: For Wales. Not for Profit
  • Equinox in partnership with Cadw: Live the Legends
  • Masters Allen on behalf of The British Horse Society: Equine Excellence Pathway
  • Pearson Business School: Solving the skills gap - developing a Rotational Degree Apprenticeship
  • Strathclyde Partnership for Transport: My Glasgow, My Subway
  • West College Scotland in partnership with Oncor Video: GO FOR IT! Digital Recruitment Campaign

Category Sponsor 

 

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Agency of the Year

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

Finalists

  • Brand & Deliver
  • Media Vision
  • Momentum ABM
  • Rooster Marketing
  • Stein IAS
  • Tunafish Media

 

Category sponsor

Hawthorn

 

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

 

Marketer of the Year

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

Finalists

  • Ben Wood, Hallam Internet
  • Dawn McGruer, Business Consort
  • Helen Christopher, Bürkert Fluid Control Systems
  • Kate Owen, Thomson Reuters
  • Nuala Dalcz, Inspire Wellbeing
  • Stephen King, Go North East

 

Category Sponsor

 

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Marketing Team of the Year (client side) - Large

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

Finalists

  • B&Q
  • Keele University
  • Legal & General
  • The Times and The Sunday Times
  • Translink
  • University of Salford
  • West Lothian College
  • Wienerberger

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Marketing Team of the Year (client side) - SME

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

Finalists

  • eShare
  • Northern Ballet
  • The JORVIK Group of Attractions
  • Woodpecker Flooring

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Marketing Campaign of the Year - Large

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

Finalists

  • Allianz: Dare to Believe
  • Arcadis: What's Your Story?
  • Campus Living Villages: Students call for creature comforts and "Home Made" campaign delivers
  • Northumbrian Water: Northumbrian Water Drain Pipe / Love your Drain Campaign
  • TLC Marketing on behalf of Vodafone: Vodafone Broadband Awesome Tech Bundle

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.

Marketing Campaign of the Year - SME

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

Finalists

  • Abbott in partnership with 24Sq: Ambassador Campaign
  • Alumasc Water Management Solutions in partnership with MRA Marketing: Thought leadership - flood management
  • British Lung Foundation: Listen to your lungs
  • Douch Family Funeral Directors: Douch Family Funeral Directors
  • Solidor in partnership with MRA Marketing: Solidor
  • The JORVIK Group of Attractions: 'Return of the Vikings' - Re-Imagining JORVIK Viking Centre

If you would like to register your interest for the Marketing Excellence Awards 2019, please fill out this form.