Building your email list with Facebook, Twitter and LinkedIn

October 27, 2016

9:00 AM - Edinburgh

Studies by Forbes and Forrester Research show that email marketing is one of the most widely used and cost effective marketing tools, with over 90% of marketers using email for marketing purposes; but it is critically important that your email marketing is managed correctly in order to create helpful and actionable messages that your customers value, rather than see as an intrusion.

‘Building your email list with Facebook, Twitter and LinkedIn’ is an informative full day workshop that goes well beyond list-building. Delegates will not only learn how to use social media to build their email list, but will learn everything they need to know in order to improve the return on investment from their email marketing.

This workshop will cover:

• Different types of email and their uses
• Which email service providers to use
• How to build your email list using social media
• What type of content to send out and how often to send it
• How to get more people to open your email
• How to improve your email marketing through split-testing
• How to plan your promotional schedule
• How to write an effective sales email

Who Should Attend?
This event is ideal for business owners, marketing managers, sales managers, business development managers and anyone else with responsibility for marketing or sales within their organisation.

CPD duration: 7 hours
CPD category: Digital integration

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.