The return on investment (ROI) of corporate social responsibility (CSR) - How philanthropy is good for business, reputation, customer and employee engagement.
Open to everyone (members, non-members, students and professionals) and especially those interested in CSR reputation management, internal communications, retail, the charity sector, and customer and employee communications.
Speakers from Sue Ryder, John Lewis and Timberland.
Jason Suckley - Sue Ryder. Jason joined Sue Ryder in June 2011 as Director of Fundraising and Marketing.
This role provides the opportunity to exploit synergies between the aims of activities of Sue Ryder's fundraising and marketing, of which there are many. For instance one of Sue Ryder's key brand challenges is a low understanding of what the charity does. The charity's fundraising both relies upon brand understanding and can directly contribute towards improving it.
Jason previously was Director of Fundraising at Scope (2008-2011) and Head of Corporate Partnerships and Events at Macmillan Cancer Support (2005-2008). Prior to joining the charity sector he spent 10 years in various marketing roles for BP, the last of which was European Marketing Director for an $8billion turnover petrochemicals business.
Dawn Stokoe - John Lewis, High Wycombe. Dawn is the Community Liaison Coordinator for John Lewis, High Wycombe. Her responsibility within the branch is 'to make a difference' in the local community in as many creative ways as possible using financial, product and people resources.
All of John Lewis' activities come under the framework of 'bringing quality to life' which encompasses their CSR responsibilities such as sustainability, their business model and their involvement in the local community. Dawn looks to find ways of responding to the needs and opportunities among charities and the local community and to engage employees so they get actively involved.
John Lewis is in the process of setting up a community matters scheme which enables customers to nominate their favourite charity to receive a percentage of £3,000 every three months.
Every two years John Lewis also selects a new branch charity to fundraise for, raise their profile and to work with them in their areas of expertise. The company also runs a scheme called Golden Jubilee Trust which allows employees to be seconded to a charity of their choice for up to six months on full pay.
Liam Connelly - Timberland. Liam has an extensive background in human resources working within the premier branded fast moving consumer goods sector. Liam is currently the HR and CSR Vice President of Timberland Europe, Middle East and Asia, responsible for leading a team of HR and CSR professionals impacting the engagement of over 2,500 employees in 12 countries.
Prior to this role Liam served as Director of European Corporate Culture for Timberland, in which he was responsible for delivering fundamental organisation design and behavioural change across key functions of the business and in supporting the European business to become the main profit centre for Timberland's worldwide brand. He joined Timberland in 2006 as Global Recruitment Manager, where he led Timberland's recruitment efforts worldwide, prior to that he held HR roles within Proctor and Gamble.
Registration from 18:30; the event starts at 19:00 and finishes at 21:00. This is a CPD category 10 event. If you are non-EU resident, please call the events team to make your booking.